Anyone can do it! Our podcast journey

‘I’d like you do a podcast,’ she said. ‘No problem,’ I said, as my head filled with a million questions and a voice inside said ‘no way, you can’t do that.’  But another voice inside me, the one that likes a challenge – and the one I like to listen to – said ‘why not?’  So I Googled ‘how to do a podcast’ and found myself presented with a sea of information and advice. Through it all, the running theme appeared to be ‘anyone can do it’.  And with that firmly in mind, my podcast journey began.  I should point out that I …

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Nurture Media - PR Blog

Resilient, determined and focused – how our clients have inspired us

We’ve come a long way since the seeds for International Women’s Day were sown back in 1908. The day was first celebrated officially in 1911, so this year we’re technically celebrating the 110th International Women’s Day. There have been some great strides forward in terms of gender equality over those years – the inauguration of Kamala Harris as the first female, first black and first Asian-American US vice president being a recent high point. But at Nurture Media, we know that closer to home and out of the global spotlight, there are millions of women working hard to make a …

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Three quick tips for pre-recorded TV news interviews

Three quick tips for pre-recorded TV news interviews

Three quick tips for pre-recorded TV news interviews Face to face TV interviews for news or magazine programmes are still happening, now with social distancing measures in place and strict adherence to current guidelines on avoiding the spread of Covid-19. Or they may be conducted over a video conferencing platform like Zoom. This week we’ve been working with clients to arrange TV interviews for: BBC ITV Channel 4 Local TV West Midlands There’s lots of advice about how to prepare for interviews and how to conduct them available online. Here are three quick practical tips we’ve been sharing with clients …

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Fifteen new words and phrases - and what they mean

Generation Z and Zillenials’ Slang

What are Generation Z saying? Have you been on Twitter or Instagram recently and seen new words you have no idea the meaning of? Our language is ever evolving with change being popularised by the young and it can be hard to keep up. Especially in a world dominated by social media, saturated with meme culture (I’ll explain this later) and where characters are limited. When discussing the origins of these words we must not forget to thank black communities in both America and the UK for inventing many of them! You need a good grasp of our slang if …

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Five words or phrases from the US election

Five words or phrases from the US election

Five words or phrases from the US election We post regular tips about writing in our Facebook group, Writing Wisdom. Recently this included one on words or phrases from the US election. How many have you heard of? Blue wave – A definitive Democratic “blue wave” pollsters predicted never happened – as in sweeping wins for the party associated with this colour. This is potentially confusing for Brits as we’re more used to a ‘true blue’ party to the right. Bully pulpit – A term coined for the presidency by Theodore Roosevelt that seemed apt for many commentators more recently. …

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Content Marketing

Have you heard of newsjacking?

Have you heard of newsjacking? This is an effective PR tool. The term was invented by marketing expert David Meerman Scott. Put simply, in publicity terms, it can mean adapting a current news agenda to initiate compelling media coverage ideas on behalf of you, your business or your PR client. For me, there are three crucial elements: 1. The ‘weight’ of the story – and how you write it What I mean is – is your story really worth telling? If your ‘newsjacking’ story is too commercial or of narrow interest then it won’t work. You have to be tough on …

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