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Publicity work examples

We have a long history of producing exceptional publicity results for our clients, including landing blanket coverage on national TV and radio, newspapers, magazines and more.

Our stories about clients have hit the headlines across major UK media and have significantly boosted profile, credibility and bottom line.

For feedback about our PR work, please see our testimonials.

Case studies from Dec 2020 and January 2021

December 2020 to February 2021

Client: Hampers for Heroes

Reporting on achievements

Outcome: Millions of readers and viewers through around 200 media outlets. 

Coverage highlights: Daily Mirror, Telegraph Good News Newsletter, Daily Star, Heart Radio News, BBC Midlands Today, Newsquest titles across UK, Irish Independent, The National, Scotland, Yahoo, AOL and MSN News.

Coverage ongoing.

December 2020 to February 2021

January 2021

Client: Payaro

Launch press release

Outcome: Audience of over 1.5 million within 10 days of distributing media release.

Coverage highlights: Fintech Times, Businessdesk.com.

Coverage ongoing.

January 2021

December 2020 / January 2021

Client: VitalStim

Publicity for case studies of innovative treatment for dysphagia

Coverage highlights: BBC Online, Yours magazine, Daily Express, Daily Post (Wales), Stoke Sentinel, Express & Star online.

We also worked with VitalStim in 2009.

December 2020 / January 2021

Older media work

2018

Client: World Cancer Research Fund

Working with in-house PR team

Working with in-house team as part of UK-wide anti-cancer campaign based on the importance of healthy living.

Specific role: To prepare press release, gain exposure in women’s magazines health sections and This Morning.

Result: Focus by Dr Chris in conversation with Phil and Holly. BBC News coverage, glossy women’s magazine features.

2018

2018

Client: Sea Life Centre, Birmingham

Supporting marketing team on introduction of jellyfish exhibit

Brief: One-off release to gain national coverage. Eleven million readers (certified by Vuelio) in first week of activity.

Coverage highlights: Daily Mail, Daily Express, Daily Mirror and Yahoo News.

2018

2014 - 2015

Client: Dying Matters

Spearheading national awareness drive

Spearheading national awareness drive to speak up about the experience of bereavement in the UK.

Outcome: Interviews on flagship BBC, ITV and Sky news programmes, plus widespread BBC radio coverage. Features with editorial leader columns calling for change in Independent and Birmingham Post among other results gained.

2014 - 2015

2011 - 2015

Client: 99p Stores

Blogging and social media

The 99p Stores was a fast-growing national discount store chain eventually bought out by Poundland.

Our blogger outreach work was described by the chain’s owner as a revelation.

We were responsible for seven-day social media engagement and monitoring, running campaigns, alongside the stores’ PR man.

2011 - 2015

2011

Client: Parents for Playground campaign

Launching national initiative

Editing Britvic’s Ready for Ten parenting website. Working with Patsy Kensit to launch a national ‘Parents for Playgrounds’ initiative – where £15,000 was made available for playground repairs and parents had to vote for the most deserving site.

Features included: GMTV, Guardian, Express, Huffington Post and Fabulous magazine. Widespread regional media coverage.

2011