Publicity work examples
We have a long history of producing exceptional publicity results for our clients, including landing blanket coverage on national TV and radio, newspapers, magazines and more.
Our stories about clients have hit the headlines across major UK media and have significantly boosted profile, credibility and bottom line.
For feedback about our PR work, please see our testimonials.
Case studies from Dec 2020 and January 2021
December 2020 to February 2021
Client: Hampers for Heroes
Reporting on achievements
Outcome: Millions of readers and viewers through around 200 media outlets.
Coverage highlights: Daily Mirror, Telegraph Good News Newsletter, Daily Star, Heart Radio News, BBC Midlands Today, Newsquest titles across UK, Irish Independent, The National, Scotland, Yahoo, AOL and MSN News.
Launch press release
Outcome: Audience of over 1.5 million within 10 days of distributing media release.
Coverage highlights: Fintech Times, Businessdesk.com.
December 2020 / January 2021
Publicity for case studies of innovative treatment for dysphagia
Coverage highlights: BBC Online, Yours magazine, Daily Express, Daily Post (Wales), Stoke Sentinel, Express & Star online.
We also worked with VitalStim in 2009.
Older media work
Client: World Cancer Research Fund
Working with in-house PR team
Working with in-house team as part of UK-wide anti-cancer campaign based on the importance of healthy living.
Specific role: To prepare press release, gain exposure in women’s magazines health sections and This Morning.
Result: Focus by Dr Chris in conversation with Phil and Holly. BBC News coverage, glossy women’s magazine features.
Client: Sea Life Centre, Birmingham
Supporting marketing team on introduction of jellyfish exhibit
Brief: One-off release to gain national coverage. Eleven million readers (certified by Vuelio) in first week of activity.
Coverage highlights: Daily Mail, Daily Express, Daily Mirror and Yahoo News.
2014 - 2015
Client: Dying Matters
Spearheading national awareness drive
Spearheading national awareness drive to speak up about the experience of bereavement in the UK.
Outcome: Interviews on flagship BBC, ITV and Sky news programmes, plus widespread BBC radio coverage. Features with editorial leader columns calling for change in Independent and Birmingham Post among other results gained.
2011 - 2015
Client: 99p Stores
Blogging and social media
The 99p Stores was a fast-growing national discount store chain eventually bought out by Poundland.
Our blogger outreach work was described by the chain’s owner as a revelation.
We were responsible for seven-day social media engagement and monitoring, running campaigns, alongside the stores’ PR man.
Client: Parents for Playground campaign
Launching national initiative
Editing Britvic’s Ready for Ten parenting website. Working with Patsy Kensit to launch a national ‘Parents for Playgrounds’ initiative – where £15,000 was made available for playground repairs and parents had to vote for the most deserving site.
Features included: GMTV, Guardian, Express, Huffington Post and Fabulous magazine. Widespread regional media coverage.