Liverpool leads the way with sense-stirring new virtual experiences for event planners from across the globe

Liverpool has become the first city to launch a new multi-sensory platform, enabling event planners to experience its sights, sounds, textures, tastes and smells – wherever they are in the world. ‘Fully immersive’ virtual tours of the city region and key event venues are on the horizon, as Liverpool Convention Bureau embraces the ground-breaking technology. Corporate and association event planners are also set to explore The ACC Liverpool Group’s events campus – ACC Liverpool, Exhibition Centre Liverpool, and the M&S Bank Arena – through the Hyybab system. Tourism industry bosses have forged a partnership with the team behind the software, designed …

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Leo Platt, from Hyybab, Jessica Brabant and Ryan Doyle from Park Regis Birmingham and Paul Lloyd, from Hyybab

Birmingham hotel revolutionises client experience with innovative show-round break-through

Park Regis Birmingham has become the first hotel in the world  to offer a ground-breaking new visitor experience – without guests setting foot inside the venue. Ryan Doyle, Group Director of Sales for Switch Hospitality Management Group, which oversees the city centre hotel, said he’d got brilliant feedback from event bookers after piloting the Hyybab innovation. He said the new luxury tech platform had helped the hotel continue to interact with clients throughout the Covid-19 pandemic, in “providing a tangible sensory experience” – remotely. “We’ve been able to continue a new business campaign targeting travel and event managers and personal …

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Leo and Paul from hyybab

Birmingham entrepreneurs say ‘Hi Bab’ to innovative hospitality venture

A couple are celebrating the launch of their luxury hospitality business named in honour of a cheery Brummie welcome. Leo Platt and husband Paul Lloyd are the brains behind hyybab, which offers potential upmarket hotel and attraction bookers, planners and accommodation buyers all the sights, sounds, tastes and smells of a visit – virtually. Those who are invited receive a luxurious box filled with treats including cocktails, nibbles and hotel beauty products, enabling them to become “fully immersed” in the venue. There are also headphones and a 3D viewer so the visitor can experience a big step up from a …

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