Us
We specialise in compelling and uplifting stories that make a difference.
Our stories are published online and by the media, regularly reaching millions of readers.
Our work is:
- Relatable
- Thought-provoking
- Often inspiring
Team

Linda Aitchison

Katie Love

Sally-Anne Youll

Emily Aitchison
Sally-Anne Youll
With almost three decades in journalism under her belt, most recently as assistant editor at Midland News Association, Sally knows a good story when she sees one. Her razor-sharp instinct and news sense is a massive asset to our team - whether in digging out exclusives for the nationals or nurturing publicity clients to maximum exposure.
Emily Aitchison
Having graduated in Politics and International Relations from the University of Nottingham, Emily is raring to go in a communications career. She's supporting clients in all sorts of ways - from email marketing to social media and press releases. Her passion is in empowering charity and not-for-profit groups and individuals to make their voices heard.
Katie Love
Marketing whizz Katie is our voice of reason. Having worked in loads of senior and kick-ass creative roles, she’s a big fan of asking clients ‘so what?’ then making sure their finely-honed message reaches the right people.
Linda Aitchison
Linda is an old hand at this media malarkey having worked as an editor and journalist in the UK and abroad. An award-winning writer, she prides herself on simplifying complex ideas and telling stories that matter.
Nurture Media in the news
Sally-Anne joins us:
LinkedIn pointers:
Fall down seven times, get up eight:
Nurture Media podcast:
Associates
We also work with a select group of trusted freelance colleagues whose specialist skills are the right fit for our clients. This includes experts in:
- Graphic design
- Photography
- Video
Voluntary work

