Liverpool leads the way with sense-stirring new virtual experiences for event planners from across the globe

Liverpool has become the first city to launch a new multi-sensory platform, enabling event planners to experience its sights, sounds, textures, tastes and smells – wherever they are in the world. ‘Fully immersive’ virtual tours of the city region and key event venues are on the horizon, as Liverpool Convention Bureau embraces the ground-breaking technology. Corporate and association event planners are also set to explore The ACC Liverpool Group’s events campus – ACC Liverpool, Exhibition Centre Liverpool, and the M&S Bank Arena – through the Hyybab system. Tourism industry bosses have forged a partnership with the team behind the software, designed …

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