Birmingham hotel revolutionises client experience with innovative show-round break-through

Park Regis Birmingham has become the first hotel in the world  to offer a ground-breaking new visitor experience – without guests setting foot inside the venue. Ryan Doyle, Group Director of Sales for Switch Hospitality Management Group, which oversees the city centre hotel, said he’d got brilliant feedback from event bookers after piloting the Hyybab innovation. He said the new luxury tech platform had helped the hotel continue to interact with clients throughout the Covid-19 pandemic, in “providing a tangible sensory experience” – remotely. “We’ve been able to continue a new business campaign targeting travel and event managers and personal …

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