Leo Platt, from Hyybab, Jessica Brabant and Ryan Doyle from Park Regis Birmingham and Paul Lloyd, from Hyybab

Birmingham hotel revolutionises client experience with innovative show-round break-through

Park Regis Birmingham has become the first hotel in the world  to offer a ground-breaking new visitor experience – without guests setting foot inside the venue. Ryan Doyle, Group Director of Sales for Switch Hospitality Management Group, which oversees the city centre hotel, said he’d got brilliant feedback from event bookers after piloting the Hyybab innovation. He said the new luxury tech platform had helped the hotel continue to interact with clients throughout the Covid-19 pandemic, in “providing a tangible sensory experience” – remotely. “We’ve been able to continue a new business campaign targeting travel and event managers and personal …

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Leo and Paul from hyybab

Birmingham entrepreneurs say ‘Hi Bab’ to innovative hospitality venture

A couple are celebrating the launch of their luxury hospitality business named in honour of a cheery Brummie welcome. Leo Platt and husband Paul Lloyd are the brains behind hyybab, which offers potential upmarket hotel and attraction bookers, planners and accommodation buyers all the sights, sounds, tastes and smells of a visit – virtually. Those who are invited receive a luxurious box filled with treats including cocktails, nibbles and hotel beauty products, enabling them to become “fully immersed” in the venue. There are also headphones and a 3D viewer so the visitor can experience a big step up from a …

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‘Don’t let safety go out of the window’ – Nationwide safety call for hotels and student accommodation

Hotel owners and student landlords are being urged to ensure buildings are safe amid government guidelines on allowing fresh air inside to stem the spread of Covid. Health campaigns have highlighted the importance of opening windows to allow fresh air indoors to protect people against coronavirus. But with travellers forced to quarantine in hotels and students preparing to return to universities, safety experts say stringent checks should be completed to prevent accidents. While government advice is to make sure fresh air can circulate through open windows, all public organisations have a legal duty to keep people safe, with experts warning …

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