Linda Aitchison

Linda is an old hand at this media malarkey having worked as an editor and journalist in the UK and abroad. An award-winning writer, she prides herself on simplifying complex ideas and telling stories that matter.

‘Don’t be scared of cyber’ – leading industry figure in call to other women

A leading cyber security firm boss is calling for other women to join her in the industry. Jane Chappell made the call in the run up to International Women’s Day on Monday, March 8, and shared her journey to become one of the country’s most renowned cyber security experts. She hopes to inspire a new generation of women to enter the traditionally male-dominated field and said: “Women shouldn’t be scared of cyber. It’s a hugely rewarding career for anyone, regardless of gender.” Jane was the first woman to command a cyber unit in the British Army and her expertise in […]

‘Don’t be scared of cyber’ – leading industry figure in call to other women Read More »

‘Don’t let safety go out of the window’ – Nationwide safety call for hotels and student accommodation

Hotel owners and student landlords are being urged to ensure buildings are safe amid government guidelines on allowing fresh air inside to stem the spread of Covid. Health campaigns have highlighted the importance of opening windows to allow fresh air indoors to protect people against coronavirus. But with travellers forced to quarantine in hotels and students preparing to return to universities, safety experts say stringent checks should be completed to prevent accidents. While government advice is to make sure fresh air can circulate through open windows, all public organisations have a legal duty to keep people safe, with experts warning

‘Don’t let safety go out of the window’ – Nationwide safety call for hotels and student accommodation Read More »

Business support scheme to boost UK space industry has lift off

A scheme to boost the UK’s space businesses, and alert more firms to the possibilities space-related enterprise can bring is set to be launched by the UK Space Agency.  The up to 10-week Business Accelerator programme, delivered in partnership with business growth experts from Entrepreneurial Spark and The University of Strathclyde, offers free virtual sessions to help companies with their sights set on space to make progress.  Businesses that may not have previously considered the opportunities presented by the space industry can also benefit. Pre-launch activity already involves a nationwide targeting of relevant businesses to alert them to the possibilities

Business support scheme to boost UK space industry has lift off Read More »

Three quick tips for pre-recorded TV news interviews

Three quick tips for pre-recorded TV news interviews

Three quick tips for pre-recorded TV news interviews Face to face TV interviews for news or magazine programmes are still happening, now with social distancing measures in place and strict adherence to current guidelines on avoiding the spread of Covid-19. Or they may be conducted over a video conferencing platform like Zoom. This week we’ve been working with clients to arrange TV interviews for: BBC ITV Channel 4 Local TV West Midlands There’s lots of advice about how to prepare for interviews and how to conduct them available online. Here are three quick practical tips we’ve been sharing with clients

Three quick tips for pre-recorded TV news interviews Read More »

Brothers with a social conscience set to disrupt payments industry

Brothers with a social conscience set to disrupt payments industry

Two community-minded brothers are set to disrupt the payments industry by putting social conscience firmly at the heart of their new fintech start-up. Danny and Lee Dunne have launched Payaro Ltd, a payments company which will operate initially within the UK and will automatically support good causes. The team will initially take on 16 staff employed at their headquarters in Burton Upon Trent, Staffordshire, plus a team of 60 self-employed sales agents. There are plans for further recruitment of 200 more self-employed sales agents during 2021 as the business grows, as well as expanding their internal employed team. Payaro’s ground-breaking

Brothers with a social conscience set to disrupt payments industry Read More »

Maxine and Chris

‘Help us fight back against cancer with our patented technology’ appeal by Burton on Trent couple

A bereaved Burton on Trent couple who have ploughed £1million into eight years of developing technology to fight against cancer are appealing for new backers to boost its progress. Chris and Maxine Wilson pledged to improve on treatment available after Chris’s dad, Andrew, died aged 85 in 2015. He had been treated for prostate cancer three years earlier and developed complications. They are now at the helm of a latest testing phase for a patented “Cryoneedle Cryotherapy” device for destroying cancerous tumours – and hail it as a world’s first that can cut down on the need for hospital admissions

‘Help us fight back against cancer with our patented technology’ appeal by Burton on Trent couple Read More »

Five words or phrases from the US election

Five words or phrases from the US election

Five words or phrases from the US election We post regular tips about writing in our Facebook group, Writing Wisdom. Recently this included one on words or phrases from the US election. How many have you heard of? Blue wave – A definitive Democratic “blue wave” pollsters predicted never happened – as in sweeping wins for the party associated with this colour. This is potentially confusing for Brits as we’re more used to a ‘true blue’ party to the right. Bully pulpit – A term coined for the presidency by Theodore Roosevelt that seemed apt for many commentators more recently.

Five words or phrases from the US election Read More »

Content Marketing

Have you heard of newsjacking?

Have you heard of newsjacking? This is an effective PR tool. The term was invented by marketing expert David Meerman Scott. Put simply, in publicity terms, it can mean adapting a current news agenda to initiate compelling media coverage ideas on behalf of you, your business or your PR client. For me, there are three crucial elements: 1. The ‘weight’ of the story – and how you write it What I mean is – is your story really worth telling? If your ‘newsjacking’ story is too commercial or of narrow interest then it won’t work. You have to be tough on

Have you heard of newsjacking? Read More »

Staffordshire hairdresser-turned-artist unveils stunning portraits of football stars

A Tamworth mum who gave up a career in hairdressing to follow her dream of becoming a professional artist has seen her latest tributes to her footballing heroes given the official seal of approval. Aston Villa fan Sue Verity has painted stunning portraits of John McGinn, Tyrone Mings and Jack Grealish celebrating winning the 2019 play-off final with manager Dean Smith. The players have now all signed the portraits, giving them their full backing. Sue said: “I’m a huge Villa fan and it has been an honour to paint the players. It was a pleasure to meet them too, they

Staffordshire hairdresser-turned-artist unveils stunning portraits of football stars Read More »

Marek

Covid-hit good causes set for boost with contactless donation giveaway

UK hospital, church and charity fundraisers hit hard by Covid-19 and a latest lockdown have the opportunity to scoop a contactless ‘donation station’ thanks to developers behind the technology. The Donation Station systems, which usually cost around £1,000 each, can be delivered in time to empower more Christmas donations this year and into 2021. Sheffield company Good With Devices (GWD) is making the giveaway possible through its website at https://gwd.team/competition. Donation Stations are touchscreen, contactless donation boxes. Before the pandemic hit, Bristol Museums reported a 50% rise in funds raised from visitors thanks to introducing Donation Stations. Up to five

Covid-hit good causes set for boost with contactless donation giveaway Read More »